In your job search, Start with Why

**START WITH WHY** by Simon Sinek is by far the best book I have read in a long time. http://www.startwithwhy.com/

I highly recommend it.

Not only because it offers an unconventional perspective that explains WHY some people and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike.

Not only because it can help any business to differentiate itself and attract the right employees, partners and customers, which results in happier employees, customers and shareholders.

But also because it is equally applicable for job search.

In a nutshell, most people and organizations communicate from the outside-in. We sell computers. They are blablabla. I am a consultant. I help with blablabla. In contrast, inspired companies and leaders think, act and communicate from the inside-out. We believe in challenging the status quo... and we happen to sell computers. I am passionate about... and I happen to advise clients...

People do not buy WHAT you do. They buy WHY you do it.


I believe the same applies to job search. Most job seekers (and advisers) spend most of their energy on the WHAT and the HOW. What job, What CV, What cover letter, etc. Idem re How to present, How to interview, How to network, etc. Very few focus on the WHY. Why do you want to be a banker, consultant, marketer, etc? Why are you passionate about what you want to do? I will elaborate on this later. (note -- money, prestige, recognition, etc are Whats. they are not Whys)

In the meantime, if the above resonates with you, I would love to hear from you.


Bilal Ojjeh
Founder of MBA-Exchange.com

Posted in: All,Career